Ask only after the engagement is delivered and they know it is delivered.
Written yes
Testimonial & Case Study Engine
A service seller sends the ask themselves, or — when the client’s words and a written yes are already on the desk — files one mini case: problem, approach, result, quote.
Lookbook · 5 plates
Not for
- Fabricated social proof, fake reviews, borrowed names, or a testimonial mill.
- Invented comps, “clients usually see,” or a result the client did not state.
- An income guarantee, a star rating, a review count, or a promise that a case study will raise prices.
- Done-for-you asking, ghostwritten praise, a tool that posts for you, or a legal release.
How it moves
Send the note yourself. Set the row to Asked. Leave permission on Not discussed and the quote empty.
Do not draft their sentence while you wait. One follow-up, then stop.
When a written yes is on the desk, fill the mini case and run the checklists before anything is public.
What’s inside
The files
- Permission rule A spoken “sure” does not check the list. The quote stays empty until a written yes names the places.
- Four emails The ask, the permission reply, one follow-up, and the note after a yes. You send them.
- Loom script Words for a short recording you make. The file in the folder is the script, not a recording of this product.
- Interview and mini case Their words, unimproved. Then problem, approach, result, and quote.
- Three checklists Permission, proof assets, and before you publish. If any line fails, the page stays private.
- SAMPLE case A fictional press and a fictional quote. Do not publish it as your client or as a rate card.
License, in short
What the files allow
You may publish a mini case you wrote from a real client’s words after they approved that page in writing, under the name they allowed, in the places they named. You may not resell the engine, the templates, the emails, the script, or the SAMPLE. The page is still not a review you invented, and it is still not legal advice. Intended refund, once a sale exists: fourteen days, purchase price back, license ends, copies deleted. Checkout terms control that sale.
Plain answers
Before you rely on the plate
Will you write the testimonial?
No. The ask requests their words. You do not improve the quote, and you do not invent a result.
What do I get?
A permission note, four emails, a Loom script, an interview, a mini-case template, three checklists, an anonymization note, a Notion tracker spec, and one SAMPLE case. You do not get a recording of this product or a tool that posts.
What are the two prices?
List $29. Launch $19. No end date is declared, and there is no countdown on this plate.
Can I publish the sample?
No. The case is fiction. It is not a client, not a testimonial, and not a result.
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